Leveraging Social Media and Tapping Volunteers to Raise Big Bucks - Free VolunteerMatch Webinar w/ Darian Heyman and Sean Sullivan, Nonprofit Management 101, 6/16

Jun 14, 2011 9:01 AM ET

(3BLMedia/theCSRfeed)  June 14, 2011 - Did you know that people who volunteer also donate far more money than non-volunteers? They're also more likely to spread the word, share your mission, and ask their friends and co-workers to donate. While awareness of the strong connection between volunteering and donating is growing, many nonprofits have been slow to integrate fundraising with volunteer engagement, and fewer still have strategies to tap into the connections and wealth of their volunteers' own personal networks. That's too bad, because today this new take on the old model of peer-to-peer fundraising is easier than ever, thanks to social media making fundraising, email solicitation, and "friend raising" accessible and affordable.

In this special Best Practice Webinar for nonprofits, nonprofit experts Darian Rodriguez Heyman and Sean Sullivan will discuss the practical tools and strategies of online peer-to-peer fundraising that appear in Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, a new book for nonprofit organizations edited by Heyman with a chapter on online peer-to-peer fundraising by Sullivan. Among the topics covered in the Best Practice Network webinar, the two will discuss how to attract and organize supporters using online social media tools like Facebook, Twitter, LinkedIn, and Youtube; how to leverage social networks of supporters; best practices in online solicitation; and how to build and activate a volunteer corps of solicitors. The subject matter will be appropriate for all nonprofits, with a special focus on the needs of both grassroots organizations and regional or national nonprofits with multiple chapters. It will also be of interest to employee volunteer program administrators and corporate marketers who are interested in learning how to make cause engagement campaigns more viral and sharable.

Follow the webinar conversation on Twitter @VM_Solutions or @VolunteerMatch with #BPNbucks.

Speaker Profiles: Darian Heyman and Sean Sullivan, Nonprofit Management 101

After five years of service, Darian Rodriguez Heyman (Twitter: @dheyman) recently stepped down as Executive Director of Craigslist Foundation. While there, he helped launch Nonprofit Boot Camp and educated, empowered, and connected over 10,000 graduates. His new book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, includes practical tips and tools from VolunteerMatch President Greg Baldwin and 49 other recognized experts across 35 topics. Heyman recently launched a nationwide Social Media for Nonprofits conference series and his Advancing Social Impact blog on Skoll Foundation's Social Edge. Heyman previously served as a Commissioner for the Environment for the City and County of San Francisco and currently is a public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.

Sean Sullivan (Twitter: @SeanforOakland) has been a student of the non-profit field for 15 years. In that time, Sullivan has held leadership positions at Covenant House, Equality California and the Center for Environmental Health. A graduate of St. Bonaventure University, Sullivan is certified in Non-Profit Management from Stanford University, and studied environmental science at Oxford University. He currently serves on a number of community-serving boards, chairing the Khadafy Washington Foundation for Non-Violence, and is the immediate past president of the Association of Fundraising Professionals Golden Gate Chapter. Sullivan is a contributing author to Nonprofit Management 101 and presents on utilizing social media to support fundraising and major gifts for small shops.

Best Practice Network Webinars are free, hour-long events.

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