Leaders Walking Their Green Talk Promote Productivity

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 29, 2010 2:04 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Studies show there is a growing disconnect between company perception and reality.  Despite growing business sustainability action, a recent report finds that only 16% of managers on the front line feel there is consumer trust in their company and its actions.  From an employee perspective, the post, Poor Leaders Can Decrease Worker Productivity By Up to 40 Percent,  illustrates that employees with leaders who committed any of these "behavioral sins" said they cut back on their contributions by 40%.  What's missing? Trust.  

One of the most common miss-steps taken by many business executives is assuming the role of ‘king of the hill’.  In this case, executives attempt to sell a predefined change to the organization as a way to attain agreement and to accelerate implementation. Our professional experience has shown that this method is often met with resistance by the unengaged stakeholder.   In contrast, successful leadership practices recognize that communication and active learning are key success factors in the pursuit of business sustainability.  By allowing flexibility and promoting innovation across the organization, leaders are positioning the business to capture the interests of its stakeholders and ensure their active participation.  This creates personal buy-in and ongoing support.  Click here to continue reading.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".