KFC’s ‘Add Hope’ Raises Millions

by TMO Reporter
Jan 8, 2014 8:00 AM ET

Originally Published on The Media Online

South Africans have come together behind KFC’s 2013 Add Hope campaign, helping the brand’s efforts to tackle high levels of hunger among the country’s children. A total of R3.7 million was raised by customers during October’s World Hunger Month. [...] KFC franchisee’s also contribute to Add Hope, with this year’s contribution totaling R23 million which will be added to the customer donations, reaching a cumulative total of R46 million for 2013. Read more...

*Originally published on The Media Online on November 22, 2013