KFC Thailand Helping Kids Win Big, On and Off the Soccer Field

Feb 7, 2014 4:20 PM ET

KFC Thailand has announced the winner of its 2013 KFC Seven Shoot Cup, a soccer competition for youth age 12 to 15. Assumption School from Sriracha took home the top prize – 100,000 Baht (approximately US$3,000) and a trip to Japan, where they received a private coaching session from the Urawa Red Diamonds professional team.

Started in 2009, KFC Seven Shoot is the biggest youth soccer tournament in Thailand which brings together more than 3,000 seven-person teams of kids from across the country, totaling nearly 50,000 people. The program helps participants understand the importance of physical fitness and demonstrate their talent while also allowing KFC’s restaurant general managers (RGMs) to get involved with the community.

"These kids love soccer, and we are so glad to be able to help them get some exercise and learn principles of sportsmanship that they can use for the rest of their lives. The program also attracts talent scouts from Thai professional soccer teams to recruit talents into their development programs." said Thunyachate Ekvetchavit, Marketing Director, KFC Thailand.

From May to October, KFC RGMs throughout Thailand help manage teams and organize competitions within their communities. In 2013, a total of 3,115 teams participated, with competitions held at the local, provincial and regional levels. At the final level, teams from five regions of Thailand faced off in Bangkok for the national title.

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