Kenneth Cole Debuts ID Bracelet To Encourage Customers To “Be Awear”

Oct 8, 2013 9:00 AM ET

New York, NY, October 8, 2013 /3BL Media/ - Fashion designer and social activist Kenneth Cole introduces six additional AWEARNESS bracelets to encourage and inspire individuals to get involved and make a difference.   Available at and select Kenneth Cole stores, 100% of the net profits from the sale of the bracelet will be donated to AWEARNESS, the Kenneth Cole Foundation.

Launched in April 2013 the adjustable wax cord bracelet was offered in red and black and finished with a silver id plate etched with the message “Just Cause”.  For the holiday season, Kenneth Cole has expanded the product line with six additional styles, including  blackgreyorangewinter glow and military green wax cords and pewter and matte black plates etched with the phrases "BE AWEAR" and "I HAVE ISSUES".  Finishing details include metal bugle beads, and a small AWEARNESS charm affixed to the knotted pull.  The bracelet will retail for $15.

“We have the ability and resources to get involved and hopefully inspire positive change in our communities,” says Kenneth Cole.  “It doesn’t matter which cause you choose to support.  Make an effort... be an accessory.”

AWEARNESS, The Kenneth Cole foundation promotes, encourages, and inspires meaningful social change. The foundation has supported global relief efforts, including the recent funding of the Kenneth Cole Haiti Health Center in Cite Soleil, Haiti, Hurricane Sandy victims, HELP USA, amfAR and many other charitable initiatives worldwide.  Additionally, AWEARNESS highlights “Change Agents”, which are social activist who by example, strives to help educate and encourage others to get involved. Past Change Agents have included: Jason Mraz, Cheyenne Jackson, Mayor Cory Booker, and Amr Waked.  To learn more about previous change agents visit

About AWEARNESS, The Kenneth Cole Foundation

AWEARNESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website