Justin.tv and Mokugift Launch Campaign to Plant 1 Million Trees

Dec 8, 2009 7:50 AM ET

(3BLMedia/theCSRfeed) December 8, 2009 - In a new joint effort, Mokugift and Justin.tv are joining forces to promote a campaign to help stop global climate change via tree planting.  The goal is to gather the momentum of the broadcasters and members of Justin.tv to plant at least 1 million trees by Earth Day 2010. Broadcasters on Justin.tv will be able to add a special mokugift widget to their channel page that will enable viewers to plant a tree for $1 each.  The widget will show the total number of trees planted via each broadcaster’s widget.  Viewers will also be able to share their tree planting activity via Facebook and other social networks to inspire friends to join the fight against climate change.  Participants will be able to follow their progress through the campaign page showing the up to date total across all Justin.tv broadcasters and also a leader board for the top broadcasters.

The Justin.tv tree planting campaign is launching on December 8th, during the Copenhagen Climate Change Conference.  World leaders are convening in Copenhagen to negotiate and agree upon how world governments will cooperate and make the critical changes we need to make now in fighting climate change before we pass the point of no return. Deforestation is responsible for about 15% of global carbon emissions.  Reducing Emissions from Deforestation and Degradation (REDD) has been talked about for years but the summit at Copenhagen is the first opportunity to see it implemented on a global scale. REDD would allow countries to trade on the carbon value of their forests. If successful, it could be a relatively inexpensive way to quickly reduce deforestation, cut emissions and preserve the habitats of some of the most endangered species on the planet.

OneClimate, a Justin.tv broadcaster, will be covering the Copenhagen climate conference at http://www.justin.tv/petersanderstead, starting Monday the 7th at 6pm Central Europe time, 9am Pacific time. During this continual coverage, there will be shows at 3am, 5am, 7am, 9am, and 11am Pacific time. Tune in for the latest including interviews, details on the science, live video feeds of the conference and demonstrations. Viewers will have the opportunity to comment and ask questions, so stop in and be a part.

Mokugift and Justin.tv have provided the tools, now we need everyone to participate. Come join Justin.tv tree planting campaign in our goal to plant 1 million trees by next Earth Day.  Get your widget today at http://www.mokugift.com/justintv  Then, view the live coverage by OneClimate at http://www.justin.tv/petersanderstead, your very own front seat to the climate conference.  

About Justin.tv

Founded in October 2006, Justin.tv is the largest online community for people to broadcast, watch and interact around live video. With more than 41 million unique visitors per month and over 500,000 channels broadcasting live video, Justin.tv is the leading live video site on the Web, enabling users to create real-time connections with others around the world. Headquartered in San Francisco, Justin.tv is funded by Y Combinator, Alsop Louie Partners and Draper Associates.

About Mokugift

A social venture focused on customer experience and tangible, positive benefit to the environment and society, Mokugift makes it easy and rewarding to plant trees, for $1 apiece, through online “gifting.” Giving a mokugift tree is similar to sending an e-card, and recipients can proudly display their trees online at Facebook, MySpace, Yahoo!, and 50 other popular Web sites. 

An official partner of the United Nations Environment Programme's Billion Tree Campaign, mokugift collaborates with award-winning nonprofit agroforestry organizations such as Trees For The Future and Sustainable Harvest International to plant trees in twelve countries: Belize, Honduras, Nicaragua, Panama, Cameroon, Ethiopia, Burundi, Senegal, Zambia, India, the Philippines and Haiti.  Using environmentally sustainable methods, farmers in these countries plant mokugift trees to restock existing forests and enable more diverse, productive and economically sustainable land-use systems.