Imperceptible But Meaningful Change - A blog by Chad Tragakis

Chad Tragakis, Senior Vice President, Hill & Knowlton, Washington. Author at the blog ResponsAbility
Jan 6, 2011 4:46 PM ET

Imperceptible But Meaningful Change

“If mankind is not to perish after all the dreadful things it has done and gone through, then a new spirit must emerge.  And this new spirit is coming not with a roar but with a quiet birth, not with grand measures and words but with an imperceptible change in the atmosphere – a change in which each one of us is participating…”

If ever there were a New Year’s wish for humanity, this beautiful prose from Albert Schweitzer would fit the bill perfectly.  A new year, a new spirit, a new chance to live and work responsibly and sustainably.  It is the season for looking back and looking ahead, and I’ve been doing a lot of both lately.  Colleagues, clients and friends have been asking me what I’m seeing in terms of coming trends in corporate responsibility and sustainability.  Here’s what I’ve been telling them.

In spite of changes in Congress, questions over the validity of research, and a general “green fatigue” on the part of many Americans, climate change will still be accepted as the primary environmental issue and challenge of our time.  Research strongly suggests that citizens expect businesses to play a role in mitigating it, and act in concert with government to address it.  Additionally, business risk related to climate change will remain increasingly important to mainstream investors, and many will continue to scrutinize corporate sustainability reports and other collateral as a window into the company and its exposure.

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