If Business Sustainability Isn't a Priority, then What is It?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 21, 2010 12:53 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

We have all heard and probably been told by an authority figure at some point in our lives: “You better get your priorities in order”.  Did the resulting stress and pressure of that request get the intended result?  Not likely.   When it comes to transforming the organization, business sustainability action arguably should not be a priority. 

In our sustainability consulting experience, prioritization implies a ranking of the things the company finds important by an eternal standard never fully understood or embraced by the organization.  Applied to business sustainability action, this process creates a situation in which:   •    Sustainability becomes something external: a task, a project, or even an added burden.   •    Business sustainability actions are then compared to other programs and business improvements.   •    The result can be an organization disinterested in sustainability concepts, as some choose other priorities.   In contrast, we find leading business sustainability organizations are placing an emphasis on sustainability as an integrated business process change consistent with all business improvement.  In Strategy for Success: Sustainability Plan for Small Business, we discuss some of these internal actions companies are taking for business sustainability success.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".