IdeaScale: Small Business Tool for Stakeholder Engagement

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 29, 2010 12:21 PM ET

Taiga Company Blog

The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good decision into business turning point.  As we've discussed in the post, Customers: Unlocking the doors on Innovation, an open innovation approach to business sustainability offers stakeholders the opportunity to become engaged in the future of a business.

Furthermore, the post, Great Customers Inspire Great Innovations, sites "The most important link in the innovation value chain is an innovative customer. That is, a customer ready, willing, and able to adopt, adapt — and maybe even pay for — an innovative offering. Just as you don't have a performance without an audience, you can't have innovation without customers."  Furthermore, “The essential question is who are the customers that come with the problem sets and parameters that push you to rethink, or redefine, your business? Which customers and clients does your firm celebrate as innovation partners — and why?"   Sounds good but what small business resources are available to assist management in engaging with customers and employees?  IdeaScale may be the answer.   IdeaScale is an application that can do just that—offering business owners and managers a way to solicit feedback and advice from customers and employees.  As we engage with companies and business leaders seeking to inspire and motivate sustainable action within their organization, our sustainability consulting professionals encourages them to look to their key stakeholders as a source of valuable market information.  IdeaScale is an application that can facilitate all types of important conversations.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".