I Have a Business Sustainability Solution…What Next?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 14, 2011 10:35 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Many in the field, including our own sustainability consulting practice, are in agreement that the gap between awareness and action represents the biggest business sustainability opportunity today.  In contrast, the majority of project implementation efforts are focused on expanding eco awareness to attain buy-in and/or executive support. Having passed this resistance threshold based on recent executive polls, the next step is transforming awareness into action.  With a seemingly limitless number of possible missteps ahead, you may be asking yourself a few questions:    • How should we begin?   • What should we focus on? • How will we know what if we are making a difference?      Now you may think these are simple questions to answer, but our sustainability consulting experience can attest that these are often the most difficult to solve.  To help you get started or past the awareness/action sticking point, following is a suggested reading list for today business sustainability ‘project champions’: click here to read, I Have a Business Sustainability Solution...What Next?   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".