How Many Different Ways Can You Talk about Green?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 2, 2011 2:12 PM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

In a recent post, we explored the difference between green and sustainability.   Expanding on that discussion, one of the common misconceptions is that sustainability is a synonym for “green” or the environment. This is just one conversation amongst many on the topic of sustainability.

At Taiga Company, we view sustainability, specifically business sustainability, as a convergence of several conversations. In our professional consulting, business sustainability is an all encompassing discussion of: the environment, society, and continued business/economic growth.  
  • The most common and recognized topic related to business sustainability is the “green” conversation or a discussion about the environment. In business, these are typically discussions about resources, waste streams or operational emissions.

  • The next most common conversation related to business sustainability is the discussion of societal impacts. Businesses discuss employee issues, diversity, human rights, and labor standards.

  • Discussions which are attracting greater attention are related to business/economic growth. Business sustainability is included in discussions of continued earnings growth, stable cash flow, and shareholder return.

  However, these topics unto themselves do not complete the entirety of the business sustainability discussion. As you merge these individual conversations, further discussions begin to unfold.  
  • When the environmental conversation merges with social impacts, a new set of socio-environmental topics enter the discussion. Environmental issues affecting the greater society and business are discussed. Discussion topics such as Climate Change begin to receive attention.  Click here to continue reading.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".