How to Jump over the Hurdle of Living Green

How to Jump over the Hurdle of Living Green

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Wednesday, October 6, 2010 - 8:44am


Within our sustainability consulting, we hear a number of opposing comments to sustainable living.  Some of the most frequent comments we hear from clients and peers are:

“There is just too much effort involved in living a sustainable lifestyle.
I can’t afford to make sustainable changes.  Sustainable living does not apply to my life.  I am already living a green lifestyle.”
Whether in business or in your personal life, sustainability is a personal journey that does not have an end or have a state of completion.  Too often we find our clients focused on the “top of the mountain."  They become overly concerned with the gap between where they are and a far-reaching reference point or comparison they have defined for themselves. 
When clients first come to me, one of the first questions I ask them is, "What motivates you to go green?"   I'm always inspired by the answers.  A most common response is, "I want to do my part."  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Taiga Company