How General Mills, McDonalds and Kering Are Setting Credible, Courageous Sustainability Goals

By Sara Murphy
Jun 1, 2018 9:30 AM ET

Originally published by Green Biz

Corporate adoption of science-driven sustainability targets is gaining momentum, as companies seek to align their strategies more specifically with the ambitious greenhouse gas emissions reductions needed to avoid global temperature increases of more than 2 degrees Celsius. 

In a recent GreenBiz webcast, a panel of experts — including strategists from General MIlls, Kering and McDonald's — explained why going big on sustainability goals is increasingly a smart business strategy, as well as a good stewardship policy. They discussed the intersection of today’s major frameworks, such as science-driven goal setting, the Science-Based Targets initiative (SBTI), planetary boundaries, Sustainable Development Goals, and more, and provided concrete business cases from several organizations on how they are conducting this transition.

Jon Dettling, global director of services and innovation at sustainability consultancy Quantis, kicked off the discussion. Dettling observed that companies are increasingly adopting science-based goal setting, an approach that aligns a business’ sustainability strategy with environmental science.

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