How Can Fashion Make Circular Business Models a Priority?
Tapestry celebrates the launch of The Fashion ReModel, an initiative from the Ellen MacArthur Foundation
NEW YORK, October 28, 2025 /3BL/ - Tapestry is proud to celebrate the launch of The Fashion ReModel, a collaborative project led by the Ellen MacArthur Foundation that brings together brands across the fashion industry to demonstrate that circular business models can drive bottom line success.
As a Network Partner of the Ellen MacArthur Foundation, Tapestry is exploring how to bring more circular products to the market. The Coach Soho Bag, launched in 2024, was developed in collaboration with Bank & Vogue (BVH) using repurposed post-consumer denim. Based on BVH’s calculations, the use of post-consumer denim resulted in up to 80% lower GHG emissions and up to 95% less water usage as compared to conventional first-use denim.
“It definitely took time to break the mold of the linear system,” said Megan Dawson-Elli, Sr. Manager of Product Sustainability & Circularity at Tapestry. “This is the first time we’ve been able to do it with an external partner, and that has enabled even a larger scale.”
The Fashion ReModel aims to demonstrate why circular business models have moved past the experimental stage; and how it’s woven into the fabric of the world’s most forward-thinking brands. Tapestry’s partnership with the Ellen MacArthur Foundation reflects a shared commitment to building a resilient and sustainable future for fashion.
Learn more here: https://links.emf.org/4o9CKhW
Read about Tapestry’s commitment to circularity and sustainability in the FY2024 Corporate Responsibility Report: https://assets.tapestry.com/tapestrycorp/assets/docs/2024/TAPESTRY-FY2024-CR-REPORT.pdf
