How Business Sustainability Structure takes Form in Organizations

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 4, 2011 2:20 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Creating a sustainable business involves more than defining a vision, building a consumer forecast, and bringing a green product or service to market. Business sustainability is a commitment to the social, environmental, and economic impacts of your business.  It includes a commitment to improving business process that challenges the internal capabilities of a company towards business innovation as it strives to meet the changing needs of the external business environment. 

That sounds great. But so frequently, in our business sustainability consulting, we are asked, “How do you make that happen?"  Answer: Innovation, Leadership, and stakeholder engagement.   A common misconception is that innovative ideas generate from a select few; however, innovative ideas can spring up from multiple sources.  They can generate from within the company at the ground level, from the customers you service, or your suppliers.    While management is ultimately responsible for creating corporate direction, business sustainability minded executives now realize that their stakeholders have an equally important leadership role to play.  Recognizing this shift, many companies are seeking to refine their business sustainability strategies, improve internal and external communication, and bring cohesiveness to their organization by promoting greater stakeholder engagement.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".