Help Us Help You: Thrive as a Purpose-Driven Brand with New Data, Tools and Success Stories

Help Us Help You: Thrive as a Purpose-Driven Brand with New Data, Tools and Success Stories

Multimedia from this Release

Thursday, October 17, 2013 - 8:30am

CAMPAIGN: Sustainable Brands London 13

CONTENT: Article

Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process that takes years, even at companies whose executives ‘get it’ (and that is still a small minority of companies, mind you). Baking significant improvements into product design, manufacturing, supply chain and operations is challenging enough, but not at all the end of the story for companies that want to capture a full set of sustainability benefits. Indeed, there is a growing list of case studies demonstrating tremendous value in enabling brand strategy, marketing, communications and HR to innovate for sustainability in their own work.

Continue reading