Hello Alice and the Global Entrepreneurship Network Announce $70M Equitable Access Fund

With support from Wells Fargo, the fund will provide equitable access to credit & unlock up to $1B in credit
Jun 29, 2023 8:05 AM ET

HOUSTON, June 29, 2023 /3BL/ - Today, the Global Entrepreneurship Network (GEN) and Hello Alice, the fintech helping over one million small businesses access capital, proudly announced the creation of a $70M Equitable Access Fund, with initial funding led by Wells Fargo, that will be developed and deployed over the next five years to improve equitable access to credit and capital amongst small business owners. The fund will provide credit enhancements, including guarantees, loan loss reserves and cash collateral deposits to financing partners to enable them to reasonably increase their risk tolerance to help unlock credit access for underserved high-potential but credit-challenged small business owners.

The fund is part of the Equitable Access Program, which provides increased credit access and financial education to high-potential underserved entrepreneurs with credit challenges. The program is run by Hello Alice and GEN. Wells Fargo provided the initial major grant to start the Equitable Access Fund. Financing Partners of the Equitable Access Fund will include First National Bank of Omaha (FNBO), the issuer of the Hello Alice Small Business Mastercard, and select partners in the Hello Alice Financing Marketplace. Additional key partners of the Equitable Access Program include Mastercard and the Kauffman Foundation.

The fund, managed by GEN, addresses significant untapped demand for business credit among small businesses, especially in those run by members of the New Majority, which includes women, veterans, BIPOC, Latinx, those with disabilities, and LGTBQ among other groups. According to Hello Alice data, only 25% of small business owners have applied for a business credit card, and 85% of those applications were denied due to poor credit or lack of credit. Even so, 90% of small business owners without business credit believe a business card would impact their business in a positive way. Through the Equitable Access Fund, these owners gain a pathway to accessing a business credit card, building their credit profile, and eventually qualifying for traditional credit and lending products needed to grow their businesses. The $70 million fund aims to unlock up to an estimated $1 billion in credit access for thousands of small business owners. Hello Alice and GEN will continue to work with and bring on new financing partners over the next several months to build out the fund and support small business owners in need of credit to grow.

“There is an estimated $40 billion annually of unmet financing demand from BIPOC-owned employers that applied for financing, and an estimated $1 trillion in unmet financing demand from all small businesses nationally,” said Elizabeth Gore and Carolyn Rodz, co-founders of Hello Alice. “The Equitable Access Fund provides credit enhancements that enable our financial partners to reasonably increase their risk tolerance, which ultimately unlocks credit access for those who really need it. We’re looking forward to creating more partnerships and bringing more institutions on board to the fund to achieve the goal of equitable access to credit.”

“The Equitable Access Fund will open doors for high-potential, credit-challenged entrepreneurs to achieve their full potential as founders, job-creators, and agents of change,” said Jonathan Ortmans, founder and president of the Global Entrepreneurship Network. “While our focus is on the United States credit system, we believe the outcomes of this work will also serve as a case study for other nations to learn from and adapt to support under-served entrepreneurs within their jurisdictions.”

The Equitable Access Fund is the latest initiative Wells Fargo has supported as part of its larger commitment to expand community engagement and enterprise philanthropy efforts through the Wells Fargo Foundation. The foundation has a strategic focus on small business growth, financial health, and a sustainable future, which are core tenants of the Equitable Access Program and Fund.

The Equitable Access Program is part of GEN and Hello Alice’s commitment to ensuring that all entrepreneurs and small business owners have access to the capital they need to grow the sustainable businesses that power their communities and economies. As part of the program, small business owners will be provided with wrap-around credit-building education and technical assistance through an assessment tool called the Business Health Score, which launched in April 2023. The score provides a comprehensive overview of a business's financial health, which allows small business owners to make informed decisions about how to improve financial performance and achieve long-term success through a real-time recommendation engine. Both the score and the fund provide an avenue for banks to better serve small businesses and demonstrate the lucrative value of investing in the New Majority.

For enterprises or foundations interested in supporting this Fund, please reach out to William Charter at the Global Entrepreneurship Network by emailing charterw@genglobal.org.


The Global Entrepreneurship Network operates programs in 200 countries aimed at making it easier for anyone, anywhere to start and scale a business. By fostering deeper cross-border collaboration and initiatives between entrepreneurs, investors, researchers, policymakers and entrepreneurial support organizations, GEN works to fuel healthier entrepreneurship ecosystems that create more jobs, educate individuals, accelerate innovation and strengthen economic growth. For more information, visit www.genglobal.org and follow us on Twitter, LinkedIn, Instagram and Facebook.

Media Contact:
Kathryn Forrest

Founded by Carolyn Rodz and Elizabeth Gore, Hello Alice, a fintech providing credit, loans and grants, is a free platform serving more than one million small business owners across the United States. Committed to equitable access to capital for the New Majority - women, people of color, members of the LGBTQ+ community, veterans, and entrepreneurs with disabilities, Hello Alice offers funding, education, tools, and curated opportunities. Working with enterprise business services, ecosystem partners, affiliates, and government agencies, Hello Alice provides its growing community with everything they need to grow their businesses. Hello Alice serves a diverse community of business owners across the country. Approximately 68% of owners are BIPOC, 63% are female, and 17% are military-affiliated. For small business owners interested in joining the Hello Alice community, they can sign up for free at www.helloalice.com. To learn more, visit www.helloalice.com, as well as Twitter, LinkedIn, Instagram, and Facebook.

Media Contact:
Renee Rossi