Green Your Gift Giving with Purpose and Inspiration

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 11, 2010 9:29 AM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Charles Dudley Warner said it best.  "The excellence of a gift lies in its appropriateness rather than in its value."  But what about a gift that equals in appropriateness and boundless value?  

The holidays are about giving, so this year give a little something back to the planet while you are shopping for your holiday gifts.   Giving a little back to the planet can mean using fewer resources just as much as it can mean inspiring others to take eco action in daily living.   It can also mean purchasing products from sustainable businesses.  A gift that meets all requirements: PeopleTowels.  PeopleTowels are the producers of reusable personal hand towels - the eco-friendly, on-the-go alternative to paper towels and air dryers.    Gift giving infused with eco action and inspiration can take all forms and shapes.  Consider PeopleTowels as gifts to friends, teachers, and family.  As stocking stuffers or as the main gift, the reusable towels are a daily reminder of living a sustainable lifestyle as well as an inspiration to spark others curiosity about how and why to use them.  The appropriateness and the value of using PeopleTowels is that in their use, it's a gift that keeps on giving by reducing environmental impacts and raising eco awareness with each use.   But what about corporate giving?  Businesses large and small can Improve Stock Value, Employee Engagement and Reduce Impacts with PeopleTowels.  Gifting PeopleTowels with a corporate logo as part of a corporate sustainability plan, employee gifts, awards, supplier and client gifts, is a means to connect the dots of the corporate sustainability plan to demonstrating daily practice to valued stakeholders.  It's a gift that keeps on giving.  Not only because of impact reduction but also because PeopleTowels supports the Breast Cancer Fund and 1% for the Planet.    Celebrating its One-year Anniversary, PeopleTowels is “Spreading the B.Y.O.Towel message” by announcing a price reduction on all its unique eco-chic designs, including three new designs from the recent Big Green Dream Design contest. The 10% price reduction applies to all its fair trade organic cotton personal hand towels offered at retail stores, on its website, and private label PeopleTowels.    Integrating sustainability into a business or daily living is more than just a single yes or no decision.  The pursuit of personal and business sustainability is a mindset change that incorporates expanded eco awareness into decision making.  PeopleTowels’ mission is to empower ordinary people and companies to contribute to a sustainable environment by switching from paper towels to reusable PeopleTowels when they are at work or on-the-go to reduce waste and pollution.  This holiday season, take eco action that is appropriate and valued.    Visit PeopleTowels website, Facebook, or Twitter  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".