Green Websites that Inspire Eco Action form the Inside Out

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 12, 2012 2:00 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Does your website mirror your business sustainability values?  As viewed in our professional consulting, many websites succeed in presenting basic information about business sustainability programs and service offerings. However, we encourage clients to demonstrate sustainable leadership in a variety of innovative ways.  There are Companies with GREAT Sustainability Websites and what makes them so special?  As we refer to the triple bottom line, of people, profit, planet in our sustainability consulting, the three pillars of inspiring green websites include 3 key elements:

Website business objectives are met
  • What is this company?

  • What kinds of customers does this company work with?

  • Who are their competitors?

  • What makes this company special?

  • What are the services?

  • Are they credible?

  • Why would I want to work with them?

The website is green
.  There are web hosts that are powered by solar panel, wind, or some type of combination of traditional and natural power. Green web hosting typically involves several of the following elements:

The website inspires eco action
.  After all the energy audits and establishing sustainable business strategies have been executed and measured, sharing and communicating the sustainability success stories has never been more critical.  We note in our eco friendly training that sustainability concepts are universal but how your business or sustainability consulting practice uniquely applies them is the secret sauce to compelling content that inspires others to eco action.

Doesn't it make sense to have the website reflect sustainability values?  Social Media for Sustainability Professionals is an 8 week, self-guided, online program specifically designed to help you communicate sustainability via your website and social media.

  Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".