Green New Year's Resolutions: How Baby Steps Add Up

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 28, 2011 10:41 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…


"Be not afraid of going slowly; be afraid only of standing still."  ~Chinese Proverb   Today, escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some but simultaneously create confusion and skepticism for others.  While many New Year's resolutions were made to address these issues, many find that those resolutions are too big of a chunk to bite off.  So how do you keep your green New Year's Resolutions?   Break down large goals into smaller ones.  The post Eco Math shows us how.   Eco math = the sum of small efforts, repeated day in and day out.   Each day we are presented with opportunities to expand eco awareness and make informed choices.    By making changes that are inspiring and manageable relative our current lives, the process of incorporating sustainability becomes much easier.    The question is how good are you at eco math?  It's all about taking as many eco actions you can in a day, every day, of every week, of every month multiplied by the number of people you inspire with eco awareness.   Cumulatively, all the actions add up and contribute positively to addressing the complex issues our world faces today.       At Taiga Company, we use a softened approach in our personal consulting practice to assist clients to ease the transition from "eco curious” to "eco living".    
  • It's okay to focus eco action in particular areas of interest or inspiration.

  • It's okay to address less interesting areas of eco awareness later.

  • A sustainable lifestyle is not an all or nothing approach.

  • Living a sustainable lifestyle is not a single cookie cutter solution that applies uniformly to everyone.  Each individual finds the value in it for themselves.  Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".