Green Mountain Coffee’s ‘Organic’ Sustainability Evolution–with Mike Dupee - A blog by Olivia Khalili

Olivia Khalili created Cause Capitalism to show businesses how to grow by incorporating a social mission.
Jul 16, 2010 10:25 AM ET

Green Mountain Coffee’s ‘Organic’ Sustainability Evolution–with Mike Dupee

This was one of the most educational interviews I’ve done. Mike is able to admit when he’s wrong, to explain the internal motivations and strategy behind his company’s social responsibility programs and to go beyond corporate sound bites.

Click the player to listen to our conversation. Prefer MP3? Right-click and download.

Michael Dupee began working with Green Mountain Coffee Roasters after graduating college in the early 90s. At that time, the company was mid-point between its modest beginning as a neighborhood cafe in Waitsfield, Vermont, in 1981, and it’s current state as a publicly-trade company with six subsidiary brands and more than $715 million in revenue in 2009.  In 1996, Mike left Vermont and Green Mountain Coffee for his MBA and spent a couple of years with Goldman Sachs.  He rejoining the company as its Vice President of Corporate Social Responsibility in 2004.

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