Grand & Toy Sponsors Online CSR Videos
New video series profiles industry’s best and provides practical business tools
(3BLMedia/theCSRfeed) TORONTO — November 30, 2010— Canadian office solutions provider Grand & Toy and Impakt, a Toronto-based firm who is a leader in corporate responsibility, have launched Corproate Responsibility with Impakt, a new video series that will feature innovative best practices in an area that has become central to business performance today.
“The videos reflect Grand & Toy’s CSR vision of powering the potential of Canadian businesses to lead the journey towards sustainability,” says Natasha Renaud, Director, Communications and Social Responsibility at Grand & Toy. “We play a pivotal role in influencing both our customers and business partners to adopt business practices that are environmentally sustainable and socially responsible. This partnership with Impakt is another way for us to help Canadian businesses optimize their initiatives in this area by showcasing innovative examples of corporate social responsibility in action.”
Each video will be hosted by Paul Klein, Founder of Impakt, and will focus on the most relevant corporate social responsibility themes and topics, including increasing employee engagement, improving internal and external communications, and measuring results. The first video is titled Maximizing Social Partnerships and features Chip Allen, Executive Director, Corporate Sales and Marketing, at 3M Canada and Dr. Bonnie Schmidt. Founder and President, of Let's Talk Science.
Every video will be complemented by a downloadable CSR tool that viewers can use to help improve their own programs. The first video is distributed with an Impakt Partnership Self Assessment that is based on the learnings from the partnership between 3M and Let’s Talk Science.,
“In developing this with Grand & Toy, our intent was to showcase innovation in CSR in a way that was practical for viewers,” says Paul Klein of Impakt. ”While the business case for corporate responsibility has now been widely accepted, corporations of all sizes still face challenges in implementing and improving effective programs. We felt that by sharing best practices and providing a useful tool, that viewers would be use what they’ve learned to make a real difference in their own companies.”
The first of the Corporate Responsibility with Impakt series will be available for download on Impakt’s website (http://www.impaktcorp.com/VideoPlayer/index.html) on November 30, 2010.
About Grand & Toy
With a heritage that dates back to 1882, today’s Grand & Toy is committed to offering sustainable solutions to Canadian business in the areas of interiors, technology, imaging and professional services, in addition to office and facility supplies. We operate one of the country’s largest distribution networks serving clients coast-to-coast. Grand & Toy also demonstrates a firm commitment to corporate social responsibility through a comprehensive sustainability strategy that’s manifested through numerous internal and external environmental and social outreach programs. For more information, visit www.grandandtoy.com
Impakt exists to explore and expand the intersection of business and the community. Impakt has helped corporations including De Beers, McKesson, National Bank, Petro-Canada, Pfizer, RONA, Staples Business Depot, sanofi-aventis and 3M to increase their social impact on employees, customers and the community. Impakt also works with a select number of non-profit organizations to build social enterprises and work in partnership with corporations. Impakt's non-profit clients have included the Kidney Foundation of Canada, Ontario Veterinary College, Toronto’s Ronald McDonald House, and the YMCA of Greater Toronto. For more information visit: www.impaktcorp.com