Global Health: Make it Your Business

Jun 1, 2011 4:43 PM ET

Innovation Conversations Blog

by Caroline Sanderson   Over the past 6 months, my team has had the opportunity to work with a remarkable organization: The Global Business Coalition for HIV/AIDS, Tuberculosis, and Malaria.  GBC is the world’s only organization dedicated to mobilizing the private sector in the fight against the three leading pandemics of our time – HIV/AIDS, tuberculosis and malaria.  On June 1 & 2, GBC’s 230 members are gathering in NYC to celebrate the organization’s 10th anniversary.  Today, GBC reveals its new name –  GBCHealth – to better reflect its expanding mandate on global health more broadly.   Global health includes any health issue that cross borders and requires massive collaboration to solve.   That’s why GBCHealth encourages its members to use their core expertise or  “competence” to get involved in addressing global health.  At Waggener Edstrom, we use communications to tell stories about innovation and transform lives.  In honor of GBCHealth’s 10 impactful years, we created an infographic to tell the story of the organization, its members, and the success that can be achieved when businesses use the tools they have in their toolboxes.   I’m eager to see how other companies are using the tools in their toolboxes at this year’s GBCHealth conference.  Ten students will serve as global health ambassadors at the meeting, bringing the content discussed within the four walls of the meeting room to the outside world.  If you’d like to follow along with me, follow @GBCNews.    WE14231