Get Clear on Your Business Sustainability Intentions for 2011

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 15, 2010 11:53 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

The factors that jump out when differentiating one company from another are most often the products and services provided.   Drilling down, one might further find the distinguishing characteristics to be the competencies  that went into the production.  However, we believe the intentions and ‘mindset’ of the organization most definitively defines and differentiates between sustainable businesses. 

What is your business intention?  How is it communicated?   A business plan is a road map that describes to the organization and the external world the intentions of the company.  Merging sustainability concepts with traditional business drivers is on the leading-edge of business planning.  Our sustainability consulting finds companies, especially in this ‘rebounding’ business climate, are now reevaluating their business sustainability strategies.  These organizations are now acting to address what are believed to be merging market forces of business sustainability.   •    Global policy and local legislation defining required corporate action. •    Consumer preferences for responsible corporate action and alternative products. •    Market pressures to make alternative options competitive. •    Increased business competition seeking to capitalize on emerging markets. •    Corporate giants leading the way with policies and guidelines for supply chains.   Building a business strategy or simply dusting off the old one requires a careful examination of the factors that will shape the future of the business.  This exercise often leads to some basic questions: click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".