Generating Positive Return on Corporate Responsibility
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
What can the World’s Most Ethical (WME) companies teach us about business success? Well, on average, companies that go beyond simple ‘ethical’ claims out-perform their peers.In fact, this year’s WME honorees generated 30% greater returns than the S&P 500, demonstrating a strong correlation between responsible actions and business success. The categories of comparison included: • Corporate Citizenship and Responsibility • Corporate Governance • Innovation that Contributes to the Public Well Being • Industry leadership • Executive Leadership and Tone from the Top • Legal, Regulatory and Reputation Track Record • Internal Systems and Ethics/Compliance Program Did your company make this year’s list? Would you like to in the future? No matter if your company is just becoming familiar with the concept of business sustainability or is World leader, there are sustainable performance improvements that can help move your organization up the business sustainability scale. Among the many ways companies that are seeking to generate and maintain competitive CSR momentum, our sustainability consulting finds a few common characteristics among business sustainability leaders. Successful programs all seek out ways to perpetuate their CSR vision by aligning sustainable business strategies with the shared values of their employees. Click here to read more about generating a positive return on corporate responsibility.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".