General Mills Releases 2011 Corporate Social Responsibility Report
Report details company’s commitments in the areas of health, community and environment
(3BL Media / theCSRfeed) March 24, 2011 - General Mills today announced the availability of its 2011 Corporate Social Responsibility (CSR) report covering the company’s progress on health, community and environmental initiatives. The report can be viewed or downloaded on the company’s new CSR website, located at csr.GeneralMills.com.Notable highlights in this year’s report include a series of company firsts, including:
Establishing first-ever packaging metric. In a goal announced in this year’s report, General Mills said that by 2015, 40 percent of the company’s global product volume will be sold in packaging that has been improved over the last five years.
Raising the bar on health. This past fiscal year, General Mills achieved its largest one-year gain in product health improvements. The company improved the health profile of products comprising nearly 25 percent of its U.S. Retail sales volume in 2010.
Reaching new heights in philanthropic giving. The company contributed more than $100 million to charitable causes in fiscal year 2010. This represents a philanthropic milestone in the company’s history of giving over the past century.
Escalating its commitment to environmental sustainability. General Mills made steady progress on improving its environmental footprint by building the company’s first biomass burner and installing solar panels at its first U.S. facility to produce much of its own electricity from the sun.
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.