General Mills Joins HandsOn Twin Cities and the Minnesota Vikings for MLK Day of Service

Jan 24, 2020 10:30 AM ET

General Mills, in collaboration with HandsOn Twin Cities and the Minnesota Vikings hosted an MLK Holiday Service Event on Monday, January 20 at US Bank Stadium. By working together, the shared vision of making MLK Day a “day on” rather than a “day off” became a reality. More than 700 people gathered to participate in volunteerism and celebrate the legacy of MLK. With a focus on education, 5,000 school supply kits, snack packs, and teacher appreciation cards were assembled and given to Kids In Need Minnesota to support students across the state.

About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S. $16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion. For more information, visit and follow our A Taste of General Mills blog.