Four Tips for Building a Mission-Driven Collaborative Company

Four Tips for Building a Mission-Driven Collaborative Company

Blog by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.)
Thursday, June 2, 2011 - 7:00am


The 2009 Wall Street economic meltdown, from which we are still reeling, awakened companies to a need for more collaborative business models to ensure their future. Nathan Washburn’s article, “Why Profit Shouldn’t be Your Top Goal,” Harvard Business Review 2009, reported that managers in 17 nations realized higher financial gains when focusing on stakeholders – investors, employees, customers, partners, etc. – rather than on profit alone. Yet, entrenched corporate boards and engrained corporate cultures often find it hard to take a “leap of faith” into collaborative practices. 

Here are four easy tips:
1.    Inform yourself. Ask your stakeholders to suggest collaborative ideas and practices that could further the company’s mission and goals.
2.    Best practices. Research best practices for collaboration that other companies have successfully implemented.
3.    Pick one. Try out one idea that is aligned with your company’s mission, values and goals, and measure its impact – on employee morale, customer experience, financial return, social benefit, etc.
4.    Iterate. Take what you’ve learned from Tips 1-3 and build on it.
Deborah Rozman is President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) and serves on the advisory board of the Institute of HeartMath. Quantum Intech, with its scientifically validated HeartMath® programs, is a world leader in personal and organizational stress reduction. HeartMath provides individuals and businesses with a set of tools, methods and emWave technologies to empower themselves to navigate through stressful, changing times. HeartMath programs have enabled organizations to achieve a 2:1 ROI in lowered health costs within one year – while at the same time increasing employee satisfaction and performance. The aggregate savings – and additional returns from enhanced performance – add up fast, creating a significant value proposition for companies and society as a whole.
Quantum Intech also has a strong reputation as a socially responsible and triple bottom line company in partnership with the 501(c)3 non-profit stress research organization, Institute of HeartMath, which provides HeartMath’s stress solutions to the underserved, including schools, community service organizations and veterans.