Purpose. Profit. Politics. Few business leaders have spent more time at the intersection of all three than Matthew McCarthy.
As former CEO of Ben & Jerry's and a longtime leader at Unilever, he's spent decades navigating the collision of competing stakeholder expectations, public pressure, and business performance.
On 'It Shouldn’t Be This Hard', we talk to business leaders, sustainability professionals, and social impact entrepreneurs working at the intersection of purpose and performance—hosting lively, playful (and often provocative) discussions around why sometimes it’s so hard to do the right thing… and do the right things.
In Part 2 of our conversation with Matthew McCarthy, we tackle anti-woke backlash, the monetization of conflict, the collapse of trust, and the difficult reality of leadership in a world where outrage is increasingly stoked over collaboration and progress.
Listen to Part 2 of the interview here.
Grounded is a multi-award-winning, B Corp certified brand activation agency — thriving at the intersection of brand experience, commercial innovation, sustainability and social impact. They work with brands, retailers, startups and nonprofits all over the world, helping them transform purpose into profit, commercialize sustainability and drive positive behavior change at scale. Learn more.
