Forbes Article Penned by Arbor Day Foundation CEO Draws Connection Between Consumer Loyalty, Climate Responsibility

Dec 4, 2023 8:00 AM ET
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Arbor Day Foundation

LINCOLN, Neb., December 4, 2023 /3BL/ - New poll data shows consumers are more likely to support companies committed to environmental responsibility. In his latest piece as an official member of the Forbes Nonprofit Council, Arbor Day Foundation chief executive Dan Lambe analyzes the survey’s findings and the power of the consumer to drive corporate climate action. Lambe also offers guidance for private sector leaders on how they can overcome “green hushing” and publicly celebrate their corporation’s environmental achievements.

The full article can be viewed here.

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About the Arbor Day Foundation

Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Together with our partners, we have helped plant more than 500 million trees in neighborhoods, communities, cities and forests throughout the world. Our vision is to lead toward a world where trees are used to solve issues critical to survival. Through our members, partners and programs, the Arbor Day Foundation inspires people across the globe to plant, nurture and celebrate trees. More information is available at

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