Fifth Third Teams Up With New Directions Repair Affair To Make Positive Impact for Russell Homeowners

Oct 20, 2023 2:50 PM ET
Russell Repair Affair Team
Fifth Third teams up with New Directions Repair Affair as a part of its Empowering Black Futures Neighborhood program in West Louisville’s Russell neighborhood. Volunteers help make critical repairs that allow owners to age in place and build generational wealth.

LOUISVILLE, Ky., October 20, 2023 /3BL/ - Fifth Third is proud to team up with New Directions Repair Affair program by funding free home renovations for elderly and disabled low-income homeowners in West Louisville’s Russell neighborhood.

Fifth Third has contributed over $120,000 in additional money in 2023 to help Repair Affair complete at least 15 high skill restorations, including the installation of wheelchair ramps, roofs, windows, HVAC, electrical, and plumbing.

“Fifth Third Bank’s generosity over the years has made such a difference for so many of the senior homeowners in need across our community,” said New Directions CEO Lori Flanery. “We’re grateful for their continuing support and commitment to the Russell neighborhood, to this program, and the important assistance we are able to provide.”

Marking its 30th anniversary this year, Repair Affair has improved 4,569 homes across Jefferson, Clark, and Floyd counties with assistance from paid contractors and 46,502 volunteers.

“Fifth Third is excited to support the Repair Affair program, especially as part of the Empowering Black Futures Neighborhood program,” said Kentucky Regional President Kim Halbauer. “The program provides critical home repairs that allow owners to age in place and build generational wealth.”

Repair Affair works with Russell: A Place of Promise to identify homeowners who meet these qualifications:

  • Be 55 or over or certified disabled
  • Have income 50% or below the area median income
  • Own and live in their home

Want to get involved? Here are two ways: Make a donation | Sign-up to volunteer 

About Fifth Third 
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at

About New Directions Housing Corporation 
A nonprofit community development corporation, New Directions creates and sustains affordable housing in partnership with residents and stakeholders. With more than 900 affordable rental units and the region’s largest program offering home repairs and rehabilitation to low-income homeowners, New Directions is a member of both NeighborWorks America and Metro United Way. New Directions visit


Tiffani Jett 
Vice President, Regional Marketing 
502-562-5241 |