Fifth Third Bank Surprises Louisville Families With Gift of College Savings on Fifth Third Day

May 8, 2023 12:30 PM ET
Campaign: Fifth Third Day
Collage of new parents in hospital beds, receiving gifts from bank representatives.
At left, ESPN Sportscaster Katie George is featured with Fifth Third Bank Regional President Kim Halbauer and mom Alicia Cabezudo with her Fifth Third Baby Kingston, who was born at Norton Women's & Children's Hospital on Fifth Third Day. On the right, is Katia Colin, who gave birth to baby boy, Tee, on May 3 at Baptist Health Louisville. Also pictured are Tyler Gibson of the Louisville City Football Club and Tee’s father, Todd Wingate.

Fifth Third Bank, National Association, surprised 44 newborns and their families for being born on a special day: 5/3. Babies born across eight hospitals in the Louisville area on “Fifth Third Day” received a $1,053 Gift of College® gift card to be used toward a 529 college savings account.

“It was an honor to welcome the newest members of our community on a day that is near and dear to Fifth Third,” said Kim Halbauer, regional president of Kentucky for Fifth Third Bank. “Finding ways to strengthen families and communities is core to what we do, and I can’t think of a better way to support parents and children than helping them start saving for a college education.”

The new parents also received care packages with a DoorDash gift card, and gifts for the baby including a onesie, milestone blanket and diapers. The 44 Louisville newborns also received a horse stuffed animal, since it was Derby Week.

Celebrating new parents, babies and college educations

Between Fifth Third Days in 2017 and 2022, the Bank has gifted 399 babies with $1,053 to go toward a 529 college savings account, in partnership with Gift of College. The Bank has hosted Fifth Third Day Babies in Cincinnati, Chicago, Columbus, Ohio, Grand Rapids, Mich., Indianapolis and Charlotte, North Carolina. This year brought that total to 493.

“This means everything. To have a baby is a blessing but being able to start his future is definitely a blessing, too,” said Todd Wingate, father to Fifth Third Baby, Tee Wingate, who was born at Baptist Health Louisville. Tee’s parents are the recipient of one of the $1,053 Gift of College gift cards.

Tee’s mother Katia Colin added: “It is very exciting. It doesn’t seem real!”

529s: Investing in your child’s future

Opening a 529 account early in a child's life can lead to endless educational and career possibilities. And once a 529 account is opened, friends, extended family, and even employers can contribute as well – creating a circle of support for parents in preparing for their child’s future.

“Starting the investing process when a child is brand new provides plenty of time for additional contributions to be made and to compound and grow in value,” said Patricia Roberts, chief operating officer of Gift of College and mother of a recent debt-free college graduate. “A gift like this is an investment in a child's future and one of the very best gifts new parents and their child can receive.

“As a mom who’s been there, I know the value of starting the savings process early and the many doors educational savings can open down the line. I immediately began sleeping better at night once I knew we had a plan in place for our child’s future. Looking back, opening a 529 account when our child was an infant was one of the best decisions we made. “

Children with college savings are more likely to pursue and complete higher education. No matter what path a child chooses to pursue, savings will help make them easier to achieve. And post-secondary education is linked to higher pay, upward mobility, improved health and other valuable benefits.

Sweepstakes for all

You don't have to be born on 5/3 to start saving for a sunny future! This year, Fifth Third is extending its Fifth Third Babies gift of $1,053 to open a 529 college savings plan to all our communities with the 5/3 Babies Sweepstakes1. Parents can enter to win $1,053 by following and commenting on Fifth Third Bank's TikTok, Facebook and Instagram sweepstakes posts between May 10 and 29. Five winners will receive a head start on their college savings fund.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at Deposit and credit products offered by Fifth Third Bank, National Association. Member FDIC.

1 No purchase necessary to enter or win sweepstakes. Odds of winning depends on number of eligible entries received. Sweepstakes begins May 10, 2023, at 12:00 AM EST and ends May 29, 2023, at 11:59 PM EST. Must be a U.S. resident at least 18 years old to enter. Sweepstakes is only open to residents of Michigan, Illinois, Indiana, Ohio, West Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, and Florida.