"Fall down 7 times, Stand up 8." Chinese Proverb

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 22, 2010 10:31 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

People have to hear your message seven times before they remember it.

According to the post,  How Successful Employee Relations and Branding Are Similar: Repetition, "seven is a magic number when it comes to branding; people often need to hear your message that many times before they remember it."    How does this apply to employee engagement and a corporate sustainability plan?  Well, sometimes, corporate sustainability is like playing telephone.  Witnessed from a high level, a company's corporate sustainability plan may embrace all the right frameworks, include the buzz words, and authentically and credibly, embrace sustainability initiatives.  However, witnessed from the employee level, all that jargon and vision may be lost.     What are the different messaging types an organization can repeatedly share to engage employees with information and insights into a company’s business sustainability program?  
  1. Cascade business sustainability strategies down through organizational and individual performance goals.

  2. Inform, motivate, and actively engaging employees in the company’s business sustainability programs.

  3. Provide ongoing education, training, and knowledge sharing opportunities.

  4. Integrate Key Performance Indicators (KPIs) into the business processes, corporate performance, and employee recognition.  Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".