Executive Quick Start Guide to Business Sustainability

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
May 19, 2011 12:44 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When faced with the realities of increased business risk, increased cost or the loss of revenue, the business world inevitably responds.  Such has been the case with water, carbon, and energy management becoming critical issues to address.  As 2011 unfolds, new trends are emerging.  Within our sustainability consulting practice, it is not uncommon to interface with business leaders who are unaware of the potential cost and business risk they may be incurring though misunderstanding or inactivity of these trends.   

Frequently, preceding eco action or a corporate sustainability plan is education.  Specifically, what is business sustainability, what is its definition in relation to that organization, and who needs to be involved in defining and implementing sustainable business strategies?    Misconceptions abound around the elusive term "sustainability."  What it is not: Business sustainability isn't about sacrificing profitability or becoming an environmental business.  Sustainable business strategies span a multitude of topics including: stewardship of resources; best practices; reputation, brand management and customer service; leveraging technology and enable a business to meet goals of growth and revenue generation while simultaneously contributing innovative thought leadership to some of the world’s most complex and pressing concerns.   Our sustainable business programs and eco friendly training offers an educational component to get the proverbial ball rolling.  Discover for yourself what business sustainability means to you and your organization: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".