The Essential Need for Social Media in Today’s Business Tool Box

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 11, 2011 9:17 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

With the speed of business sustainability information rapidly increasing and global eco awareness constantly expanding, it has become increasingly important for companies to harness the power of social media to engage with stakeholders. Our sustainability consulting finds this mindset is now beginning to expand to traditional business and even heavy industry.    In an interesting post, How Social Media is Fueling Automotive R&D, Industry Week discusses the growing trend among companies to actively capture consumer insight and options on new product ideas through the latest interactive technologies.  Beyond the traditional business focus to enhanced customer relations, a growing business sector believes these interactions to be essential to long-term sustainability.  Click here to continue reading The Essential Need for Social Media in Today's Business Tool Box.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".