Eleven Boys & Girls Clubs Receive Top Honor as "Maytag® Dependable Club" of the Year

Eleven Boys & Girls Clubs Receive Top Honor as "Maytag® Dependable Club" of the Year

Award Recognizes Club’s Exemplary Efforts and Dependability in Helping Youth Achieve Great Futures

Thursday, November 29, 2012 - 10:00am

CAMPAIGN: Corporate Social Responsibility

CONTENT: Press Release

BENTON HARBOR, Mich., Nov. 29, 2012 /3BL Media/ – Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community.

Today, only seven percent of people believe that no one aside from themselves is the most dependable.* With this in mind, Maytag brand has broadened their efforts to breathe life back into dependability beyond the products they make. Through the Maytag Dependable Club Awards, Boys & Girls Clubs across the country have received more than $3 million in grants during the past three years, allowing them to continue to be a dependable place for youth and their communities.

“Boys & Girls Clubs have built upon their roots of dependability, striving each day to assist youth to become productive, caring responsible citizens,” said William Beck, senior brand director, Maytag. “The dynamic partnership between Maytag and BGCA has created an opportunity to showcase Clubs that are supporting this mission and we are honored to recognize them for their efforts.”

The partnership between Maytag and BGCA seeks to recognize and promote dependability – a quality that is at the core of what the Clubs do every day and is central to the Maytag brand essence. Boys & Girls Clubs dependably serve youth, enabling them to reach their full potential as high-performing adults. With a heritage of dependability dating back more than 100 years, Maytag® brand’s mission is to build high-performing and dependable products.

The 2012 Maytag Dependable Clubs of the Year are:

·         Boys & Girls Clubs of Central Sonoma County, California

·         Boys & Girls Clubs of Greater St. Louis, Inc., Missouri

·         Boys & Girls Clubs of Greater Kansas City, Missouri

·         Madison Square Boys & Girls Club, New York

·         Boys & Girls Club of the Smoky Mountains, Tennessee

·         Boys & Girls Clubs of the Colorado River, Arizona

·         Boys & Girls Clubs of Weld County, Colorado

·         Boys & Girls Club of the Hi-Line, Montana

·         Boys & Girls Club of El Paso, Texas

·         Boys & Girls Club of the Wausau Area, Wisconsin

·         Minot Air Force Base Youth Activities Center, North Dakota

“We are grateful to Maytag for dependably supporting our Clubs’ efforts to serve young people and make a difference in their lives,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “The Maytag Dependable Club Awards give Clubs the opportunity to continue their positive impact on youth and build upon their reach in the community.”

The Maytag® Dependable Club Award recognizes Clubs that excel in a variety of areas including: a recruitment and retention strategy for registered members; a dependable, engaged board; a dependable, diversified and sustainable resource development plan, which includes strategies in stewarding donors and cultivating relationships; a dependable staff that drives measurable results; and dependable partnerships that address community needs.

*Survey conducted by Harris Interactive, on behalf of Maytag brand

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Maxima® front-load and Maytag® Bravos® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.


About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Clubs serve nearly 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://bgca.org/facebook and http://bgca.org/twitter.


Monica Teague
+1 (269) 923-7405
Alicia Boltach
+1 (269) 923-8072
Peppercomm for Maytag Brand