El Paso Students Score Big at the Tony the Tiger Sun Bowl

The Tony the Tiger Sun Bowl™ wasn’t just about football – it was about creating opportunities for kids to play and grow. While Duke University celebrated a big win on the field, local students in El Paso scored a victory of their own.

During the game, Mission Tiger™ donated $20,000 to Anthony Middle School, helping provide new uniforms and essential equipment so nearly 170 local students can participate in the sports they love. For many of these kids, this means no longer having to share basics like baseball bats – a game-changing difference for their athletic programs. This marks the sixth consecutive year Mission Tiger has teamed up with a local middle school during the Tony the Tiger Sun Bowl to help make sports accessible for kids.

Mission Tiger, powered by Kellogg’s Frosted Flakes®, is dedicated to expanding access to sports for middle schoolers nationwide. Since its launch in 2019, the initiative has funded new equipment, facility upgrades and more for over 3,000 schools – creating more than 2 million sports and play experiences for kids. With projects now in all 50 states, Mission Tiger has donated over $4 million to help kids stay active.

“At WK Kellogg Co, we believe that doing good is good for business, and Mission Tiger is a powerful example of that in action,” said Stacy Flathau, Chief Corporate Affairs Officer at WK Kellogg Co. “As part of our Feeding Happiness™ sustainable business strategy, this initiative helps open doors for kids to learn, grow and thrive. Supporting the communities where we live and work is core to who we are, and programs like Mission Tiger bring that purpose to life.”

Fans can join the mission by purchasing Kellogg’s Frosted Flakes and uploading their receipts at MissionTiger.com, sparking a $3 donation to DonorsChoose.

Together, we’re fueling opportunities for kids to move, play and grow – because every kid deserves the chance to get in the game.