Does A Sustainable Reputation Matter, Ask Wal-Mart

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 7, 2011 2:24 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Often measured for is scale and footprint on American society, Wal-Mart has begun to revamp its image as a business sustainability leader.  Leveraging its often negatively viewed size, the retail super giant has begun efforts to improve the quality of its supply chain and the products stocked on its shelves.

  In the most recent corporate announcement, Wal-Mart is taking responsibility for improving the health of Americans' diets.  The five key elements of the program including:   •    Reformulating thousands of everyday packaged food items by 2015 •    Making healthier choices more affordable •    Developing strong criteria for a simple front-of-package seal •    Providing solutions to address food deserts by building stores •    Increasing charitable support for nutrition programs   In a goal expected to take five years to reach, the company is under no legal obligation to take action nor does it expect to directly increase profitability through increased sales.   So why would the company and its shareholders be behind such an initiative?   Today’s consumers are becoming more educated and many executives are realizing there is a diminishing return in simple ‘green’ marketing.  The dramatic increase in global eco awareness has resulted in a significant shift in ‘green’ consumer expectations.  Leading businesses are realizing that consumers are now in driver’s seat and that business sustainability actions speak louder than words.   According to a study by Green Seal and EnviroMedia Social Marketing: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".