Do the words Growth, Profit, and Expansion Mix with Sustainability?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 8, 2010 10:30 AM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

That's quite a mouthful and somewhat of a brain twister. 

Growth, from a traditional business mindset is the goal.  Bigger is better, more! On the contrary, the general consensus among those in the sustainability camp would possibly argue, growth is bad - evil - must be stopped.  However, as the pendulum swings from one side and then to the other, it rest in the middle.  And similar to the pendulum, as our world resets itself from the growth mindset, perhaps there is an equilibrium that allows for growth to have its place in a sustainable world.  Perhaps it just shows up differently.   How so you might ask?  Well, consider the basic essence of business sustainability: “it is a strategic approach to business to enable a business to meet its goals of profitability, growth, and revenue. It provides a path to creating significant, durable, business value." ~Gil Friend.  Simultaneously, it takes into account for social and environmental impacts.    Growth going forward allows business to prosper but doing so differently than in the past.  Sustainability concepts coupled with innovation is driving manufacturers and suppliers to use renewable sources and achieve current standards with fewer resources.  Expansion viewed from a different context includes community engagement and partnerships.  Think NGO's and businesses working together.  Is that not expansion? Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".