Discovery Communications Helps Nonprofit Partners at Fourth Annual "Creating Change" Pro Bono Event and Conference

Discovery employees will donate communications, marketing, HR, and creative services at 12-hour marathon event supporting nonprofit missions –-
Nov 5, 2013 10:30 AM ET

Silver Spring, Md., November 5, 2013 /3BL Media/ – On Thursday, November 7 and Friday, November 8, Discovery Communications will host the company’s fourth annual skills-based pro bono initiative, Discovery Impact: Creating Change, held at Discovery’s global headquarters in Silver Spring, MD. Creating Change fosters a commitment to the community by donating Discovery’s most valuable resources, its talented employees, during a 12-hour creative marathon and conference. Employees will donate their talents in a variety of areas such as marketing, communications, creative design services, human resources, IT and video production, to help the organizations achieve their missions and goals.

This year, employees will complete projects for nearly 20 nonprofit organizations serving a number of community needs such as, veterans, poverty, minority and youth education, STEM and animal welfare. In order to address the needs of the over 80 organizations that applied for the marathon event, Discovery will once again hold a conference running concurrently to the marathon event on November 7. Every organization that applied to Creating Change will be invited to attend and hear from business leaders on relevant and timely topics to help them better navigate their competitive landscape. The conference will include sessions on social media, market research, branding, media training and creativity. Conference attendees are invited to a sneak peek screening of Science Channel’s THE CHALLENGER DISASTER which airs Saturday, November 16 at 9PM EST on both Science and Discovery Channel.

“Creating Change harnesses Discovery’s greatest assets, our talented, creative employees to help nonprofit organizations with their marketing and communications needs,” said David Leavy, Chief Communications Officer and Senior Executive Vice President, Corporate Marketing and Affairs. “One of our long-standing corporate values is giving back to the communities where we live and work. This program not only underscores this dedication, but provides an outlet for our passionate employees to exercise their creative muscles on behalf of nonprofits.”

Discovery MusicSource will be donating its entire collection of fully owned music and key Discovery partners, including, Killer Tracks, Shutterstock, Corbis Images, Nielsen and Image Factory DC will be donating their materials and services.

Creating Change is one of several Discovery Impact hallmark initiatives, including an annual day of global employee volunteerism and a comprehensive disaster relief program. Discovery Impact leverages the power of Discovery's brands, businesses and employees to give back and make a direct impact on the communities in which we live and work.

About Discovery Impact
Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit:

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit