Delivering Sustainable Value through Process-Driven Engagement

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 16, 2011 10:46 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Our sustainability consulting practice spends a considerable amount of time exploring and implementing defined business sustainability strategies.  However when it comes to stakeholder engagement, we too often find companies fail to have a formal path or process defined. In this post, we take a forward look in the value chain to explore the concept of consumer segmentation as on such process.   “We advise companies to shift the focus of customer interviews from ‘problem with product’ to understanding how customers would ideally like to use the product. By commissioning Voice of the Customer VOC projects to explore new customer segments and technology markets, the firm is able to broaden the scope of the standard VOC process and increase its applicability to non-incremental R&D projects”. –CEB Views    Click here to read more: Delivering Sustainable Value through Process-Driven Engagement    Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".