CRM: Golden Nugget for Sustainability in Business

Apr 15, 2010 11:22 AM ET

Taiga Company Blog

As a sustainability consultant, a golden nugget for me is transforming a traditional business process into a sustainable one that incorporates values such as efficiency and eco awareness.  It's golden when it helps businesses profitability as well as helps the environment. 

CRM is definitely the Swiss Army Knife in the business plan toolbox for small businesses committed to increase sales, improve efficiencies and build a sustainable business.  CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.  Typical CRM software includes: 
  • Sales Force Automation: contact management/ lead management

  • Customer Service: call center and/ or help desk software

  • Partner Relationship Management: contract management software

The benefits of small businesses using a CRM system to build business sustainability include the development of better relations with your prospects, customers, and stakeholders.    Click here to continue reading.   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".    TAIGA6021