Credible Position Statements Help Drive Corporate Sustainability

Companies are expected to have credible goals and commitments on sustainability issues. Crafting a clear corporate position statement is an important first step.
May 12, 2021 9:00 AM ET

May 12, 2021 /3BL Media/ - Companies are increasingly being called to account for their actions and asked to show how they plan to do their part in creating a more sustainable future.

The Embedding Project recommends that companies start by preparing a corporate position statement on key sustainability issues.


The Embedding Project is a global public-benefit research project that helps companies embed sustainability across their operations and decision-making and works with a diverse peer network of leading global companies.

To support companies developing strong, clear public position statements on sustainability issues, the project team has reviewed over 4,000 position statements from large global companies, and actively monitors more than 1,200 companies. Position statements are assessed against the project’s transparent rubric that points to best practice for writing a credible corporate position statement. Only leading statements are included.


The Embedding Project recommends that companies develop clear position statements to help them better integrate sustainability into their decision making. Creating position statements takes time, but there is crucial value in the process: position statements promote productive internal debate and help create clarity and consensus on key issues.

Position statements also help internal and external audiences understand what the company stands for and expects. And position statements provide accountability: they create a topic of engagement for investors and stakeholders and help encourage companies to act in line with their commitments.


In addition to the Position Database, the Embedding Project provides other free resources and tools to help companies embed sustainability.


The Embedding Project is a global public-benefit research organisation that develops free, practical tools to help companies embed sustainability across their operations and decision-making. Using a rigorous approach and piloting each tool with our partner companies, we help companies reflect on their maturity, benchmark their strategies and commitments, and understand how to credibly contribute to environmental and social sustainability. Our work is made possible by contributions from our partners and funding from the Social Sciences and Humanities Research Council of Canada.