The Cousteau Legacy Lives On: PlantAFish

Jun 14, 2010 12:25 PM ET

Taiga Company Blog

In commemoration of oceanographic explorer, Jacques Cousteau's100th birthday today, his eldest grandson, Fabien Cousteau, continues the legacy with the recent launch of his non-profit organization, PlantAFish

Closing the gap between eco awareness and eco action, PlantAFish aims to educate people through hands-on experience with underwater ecology and restoration. The idea is that when individuals feel connected to nature and its beauty, they're more likely to do what they can to preserve it and encourage others to do the same.   PlantAFish officially opens its doors this past Monday in New York with its first project working with students from the Urban Assembly New York Harbor School to plant oysters in the Hudson.     In grand Cousteau fashion, PlantAFish has committed to ambition goals -planting one billion oysters over the next few years at several sites in the Hudson and the East River.  Other projects envisaged by Mr. Cousteau’s group include planting one billion sea turtles in the mangroves of El Salvador and one million corals in the Maldives and in the Florida Keys. Each program ranges in cost from $15,000 to $65,000.   “We need to see our natural world as a bank account where we have to live on the interest rather than eating away at the capital,” Mr. Cousteau said. “Plant a Fish is one of the ways that we can start restoring that capital.”   "It's a perfect time to celebrate our ocean planet. The stewardship of our water planet and the health of our future generations can be summarized in the five words I heard as a child: People protect what they love.-Jacques-Yves Cousteau  It is time we stop living on this planet and start living with this planet.   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".   TAIGA7392