Could Your Sustainability Culture Use a Fresh Coat of Paint

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 28, 2011 12:35 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Our sustainability consulting experiences have led us to believe that, in order to succeed, business sustainability practices must not only be aligned with but promote common interests across the company. While management is ultimately responsible for creating corporate direction, top executives now realize that their stakeholders have an equally important leadership role to play.  This personal study has led on a journey of exploration to define: what are the characteristics of a truly successful business culture?   The Environmental Leader post, Sustainability Culture Saves DuPont Billions, examines the efforts of a company better know for its paint products than its sustainable business actions.  Focusing on a DuPont white paper, the article explores the common sustainability missteps resulting from failures in corporate-wide acceptance prior to implementation.  As the research describes, DuPont came to realize that in order to create a sustainable business culture to foster acceptance, an organization needs to: click here to continue reading about sustainability culture.    Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".