Components of a Sustainable Business Culture

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Apr 12, 2011 12:50 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When you think of "Sustainability" what comes up for you?  It is so big and broad in scope, yet any one definition of it can also be so very small or too defining.  This dual state presents a number of challenges when attempting to focus the business sustainability conversation.  Too often the business world sees only the challenges directly in front of them and limits the range of possibilities to what can be achieved.

For instance, is your company seeking to move up the business sustainability scale?  Are you searching for that singular ‘silver bullet’ or ‘quick fix’ that will solve a specific problem? Or are the organization and its management committed to a more continuous learning mindset change?    The reality is that executives too often focus on the ‘quick fix’ that will bridge the obstacles faced in the moment, with a simple goal to get back to ‘business as usual’.  The questions might include: How do we mitigate this environmental/social risk, or how do we patch this hole in our supply?    In this case, sustainability action shows up as a ‘fix’ instead of a ‘change’ or part of the company's business culture.  Click here to learn the components of a sustainable business culture.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".