Communication Bridging the Business Sustainability Gap

Jun 21, 2010 5:08 PM ET

Taiga Company Blog

The business community and the general public are quickly realizing that greenwash goes beyond just making false or misleading claims about products.  The fact is that greenwash is far more prevalent away from the store shelves than one might believe.  A growing risk is for many organizations is the widening gap between company stated goals and their actual business sustainability actions.  

A recent BSR report, Communicating on Climate Policy Engagement: A Guide to Sustainability Reporting, finds that a more educated public is, for one, aware of inconsistencies between corporate stated climate goals and business action.  Companies are either inconsistent in their own reduction programs or are misaligned with supportive policy or legislative efforts.
 
According to BSR, reviewing and reflecting on business sustainability strategies is especially important for companies with investors who care about why and how they expect to create value with their efforts.  Companies, now more than ever, need to be very clear with their communications. 
 
A framework for companies to better communicate their environmental message must remain aligned with their true business sustainability practices and/or products.  Our sustainability consulting stresses the importance of providing effective and valuable information to key company stakeholders.  A few stress tests of business sustainability claims might include: Click here to continue reading. 
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

TAIGA7525