This Chart Created by Merck's CEO Helps the Pharma Giant Set Its Long-term Strategy
By Richard Feloni
Mar 21, 2018 10:30 AM ET
Campaign: CECP's CEO Investor Forum
- Merck & Co. CEO Kenneth Frazier spoke at the CECP's CEO Investor Forum in February, stressing the importance of creating long-term value.
- He said this comes from considering the desires of all stakeholders, not just investors.
- He oversaw the creation of a corporate responsibility matrix of these desires and their potential impact on success, and has used it to help guide big-picture strategy.
- This post is part of Business Insider's ongoing series on Better Capitalism.