Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers - Free VolunteerMatch Webinar w/ Cause Marketing Forum
Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media.Like their counterparts in other disciplines, cause marketers are still figuring out how to reap the greatest impact from Facebook. To learn what is working — and what to avoid — the team at Cause Marketing Forum recently conducted dozens of interviews and published a white paper on the topic. Join Megan Strand (the primary researcher and author of this white paper) as she shares best practices, tips and truths for cause marketing on Facebook. Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers You will learn:
Why cause works on Facebook
How to navigate the changing expectations of nonprofit organizations
The importance of showing impact
Hot buttons for online voting contests
Pro tips for creating deeper engagement
Tuesday, December 13, 2011
10-11 a.m. PT (1-2 p.m. ET) Follow the conversation on Twitter: @VM_Solutions, #BPNFacebook Best Practice Network Webinars are free, hour-long events.
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About Our Guest Speaker:
Megan Strand is the director of communications for the Cause Marketing Forum and the white paper’s primary author and researcher. At CMF, she sources and produces quality content for cause marketers via the company’s website, blog and social media outposts. Prior to CMF, highlights of Megan’s career included stints as director of operations and marketing for a continuing education company, internal communications specialist for a local government; marketing manager for a mid-sized non-profit and Peace Corps volunteer.