Cat® Dealer and Supplier Networks Play Pivotal Role in Sustainability Success
Dealers, suppliers and Mike Rowe of Discovery Channel's Dirty Jobs partner for battery recycling program
Caterpillar's global dealer network has taken a significant step forward in materials management with the introduction of the Cat® Battery Recycling Program throughout North America. The benefits of recycling lead acid batteries are obvious. The process harvests lead, acid and plastic for reuse. It minimizes our consumption of raw materials, reduces harmful waste, creates recycling jobs and protects natural resources.
To engage our North American dealers in the new program, Caterpillar launched a recognition campaign and created a dedicated customer website, including a video featuring Mike Rowe of Discovery Channel's Dirty Jobs. Our dealers have embraced this program because it is a sustainable business that allows them to provide a valuable service to their customers. Their commitment and hard work resulted in recycling batteries at double the 2012 rate, with 2013 totals of 312,000 pounds of recycled lead, 35,000 pounds of recycled plastic and 17,000 gallons of recycled acid.
